Digital Consumer Marketing Manager

San Francisco, CA

As the Digital Consumer Marketing Manager, you will help lead the charge in communicating the Sentri story/vision, and have the opportunity to conceptualize, execute and measure creative marketing campaigns to make homes safer, smarter, and more personalized than ever.

What You’ll Be Doing:

  • Online customer acquisition including display, SEM, SEO, conversion funnel and optimization
  • Develop and execute marketing programs that drive product sales and increase brand awareness
  • Evaluate and grow brand equity through a mixture of paid and earned media
  • Monitor online engagement across all digital properties, including website
  • Work closely with community and product teams to grow online engagement, particularly in communities such as Facebook, Twitter, and Pinterest
  • Develop and oversee A/B testing programs to maximize conversion rates
  • Develop and recommend content marketing plans that drive awareness and engagement

What We’re Looking For:

  • 3+ years of experience working in marketing, preferably within a eCommerce/consumer technology company
  • Results-driven and analytical, with a knack for solving problems
  • Experience working with analytic tools such as Google Analytics, KISSMetrics, etc.
  • Ability to juggle multiple projects in a fast-paced and dynamic environment
  • Experience conducting, evaluating, and iterating off of A/B tests

What You’ll Ideally Have:

  • Experience advertising on social platforms (Facebook/Twitter)
  • Experience building customer acquisition models and managing databases

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